This article is meant to discuss the benefits of Search Engine Optimization, also known as SEO. Before we consider the benefits of SEO, we must first understand what it is all about. Without knowing the meaning of what you are optimizing, you might not find the benefits.
WHAT IS SEO?
In a layman’s term, SEO is the process business owners, and organizations go through to make sure their sites rank high in the search engines.
Let me break that down for you:
If you have an article or a blog post on, how to bake a cake at home, you need to optimize it to show it in top results of Google
Now that you know the meaning of Search Engine Optimization, then let’s move over to the benefits.
BENEFITS OF SEARCH ENGINE OPTIMIZATION
Because of the wonders SEO does, because of its effectiveness and because of the profits. It has. There are many benefits of SEO, but we have outlined the top six ways it can help your business they include,
HELPS CREATE USER-FRIENDLY
SEO is not all about making your website rank higher alone; it also makes sure your site satisfies your users. Many things make your website user-friendly. They include quality content, decreased bounce rates, mobile compatibility, fast load times, effective navigation. If your site doesn’t have any or all of this, Google or any other search engines won’t consider your site for optimization. So, if your website is optimized, definitely your site will satisfy your users.
HELPS TO BUILD BRAND CREDIBILITY
Brand credibility means the extent to which your target audience trusts your brand. Nowadays, people go online in search of many things. When a searcher goes online in search of one particular blog content, he goes with the mindset of finding it on the top page. He believes that’s where he can get credible results. As such, having your content on the top sheet, especially in the top position, makes your site more reliable and trustworthy. So, as a business owner or an organization, if you need an online marketing strategy to increase your brand credibility, then SEO is the best.
HELPS TO BUILD BRAND AWARENESS
Brand awareness means to what extent a target audience recognizes your brand. According to Investopedia “Brand awareness is a marketing term that describes the degree of consumer recognition”. Like I have said earlier search engine optimization guarantees that your product gets to page 1 of any search engine. So once you retain the top spot, internet users will be able to see your site more. Then, your link is clicked more frequently leading, making your business or brand well-known.
SEO MOVES YOU AHEAD OF YOUR COMPETITORS
Your business will thrive if you invest in Search Engine Optimization. Why? Because your brand or business will be on the mind of users the moment, they go online in search of what you offer. Imagine two companies in the same industry selling related merchandise at similar prices. One invests in search engine optimization as a marketing strategy, and the other depends on traditional marketing strategies alone. Which business do you think will generate more from local searchers? Which company do you think will make more progress and become successful? It will be the one that invests in SEO that will be more successful because we are in the digital age, everything we do revolve around the internet. For example, you are in a new environment, and you need to order pizza. Do you go around asking for where to get pizza? No. All you need to do is take your phone and search for the keyword “Order Pizza”, and it will show you the list of places you can get pizza then you click on the one that is at the top. Voila! Your pizza is at your doorstep. Investing in quality SEO as helped that pizza shop to move ahead of another pizza shop in that area that doesn’t know about SEO.
Search Engine Optimization is Relatively Cheap
Most of you will be thinking that with the abundant advantages Search Engine Optimization offers, that it will cost a fortune. Yes, it costs money. Nothing good comes for free, but it is relatively cheap and affordable.
We are no longer in the 90’s; we are now in a digital age and the internet as made so many things easy. It has provided us with many online marketing strategies to explore. Search Engine Optimization is one of them, make use of it to your advantage. If you are not number one, you are not getting clicks, and basically, you are losing customers.