It is a known fact that Google is a content oriented search engine. Google continues emphasize the importance of good quality content in ranking websites. Even the latest Google updates such as Google Panda and Google Penguin updates had their own content oriented slant. Content marketing tries to take advantage of Google's affinity to good quality content and tries to rank websites for the top keywords. Content marketing is the process of building quality content around a given brand using multiple platforms including but not limited to article marketing sites, social bookmarking sites, content publishing platforms, blogs, social media platforms and other Web 2.0 properties to rank websites.
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