Business startups often face the challenge of standing tall amid big companies and stiff competition. However, in this age of internet and online marketing, it’s possible to improve your growth prospects faster. Your marketing strategy should start with working on your search engine optimization (SEO) to boost your online presence. This article focuses on SEO hacks for your startup business.
Top SEO Hacks to Grow Your Startup Business
There are various strategies you can employ to increase the visibility of your young company. Local search engine optimization and other SEO techniques help to direct traffic to your business. These strategies help in getting your business to rank well in Google search engine results pages (SERPs). As a result, if you optimize well, a person searching online for similar products as yours will easily find you.
Here are 5 SEO tips to help you out:
1. Local Search Engine Optimization
If you don’t have a website yet, local SEO is your best tool to build a good client base. Local SEO works by showing google search results related to an area or locality. It’s an “area-based” search, for example, if someone searches for a service in a city, town, or region, your company will appear. Similarly, people searching for a service/ product “near me” will find your business if it’s located around that area.
How do you perform local SEO? To stand out in local google ranking, you should indicate your business name, physical address, and telephone number. The requirement above is commonly known as NAP (name, address, and phone). This information is necessary to guide your potential customers about your location if they want to visit or call you. If you need help on how to go about it, you can talk to an SEO expert.
2. Content is King
If you have a website, provide useful content for people visiting your site. When potential customers find valuable information that will help solve their problems, they’ll trust your site. Therefore, aim at building superior content that provide real solutions. Google crawlers will index your site if it has helpful information which will eventually boost your ranking in google search.
You should regularly update your content to match any changes in products or service description.
Use page titles and subheadings to divide your content into sections that are visually appealing and easy to read. If your potential clients spend more time on your site, you may convert them to customers. Add call to action to increase conversion rates.
3. Search Engine Optimization with Keywords
The keywords or key phrases you use in your website content should relate to your products/ services. People search for particular keywords or phrases on the internet. If the keyword they enter to search matches you with your services, Google will direct them to your site.
You can find keywords suitable for your business using KWFinder or keyword tool. However, you should avoid keyword stuffing your content as this may make google to mark your site as spam.
4. Social Media Network
No doubt, social media is one of the best tools to build an extensive network and reach many people fast. If you continuously post valuable content on your social media platforms, you’ll increase the sharability. When your social media users widely share your content, it contributes to your online visibility. YouTube and Google+ are particularly important in building your network.
5. Smart Web Design
It would be best if you focused on building a website design that’s easy to navigate with a good layout. Add internal links to make it easy for visitors to move from one section to another. Your website should be compatible with all browsers and able to load faster. An unresponsive website will not rank well with search engines.
In conclusion, you should remember that search engine optimization is a continuous process. Maintaining up to date SEO marketing techniques give business startups a competitive advantage.